Abstract
The purpose of the study aims to explore the role of advertisement on attitude s towards buying behaviour. Advertising is a growing business in India today. It has been gaining importance in its economy. Advertising is that activity by which visual or oral messages are addressed to the general public. It purposes is to inform or influence them in order to increase the sales of the advertisement. It is done with a view to sell the goods or services, offered by the advertisers. It is a process of informing, persuading and motivating the targeted audience through effective communication. The significance of advertising continues to increase year by year. Advertising is a form of communication and used to help sell products and services. Advertisements play a crucial role to boost up any business.
Keywords: Communication, Impact of advertisement, Buying behaviour, Economy.
[1] Assistant Professor – Commerce Dr. H .G. V. V. Sagar
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