Customer Relationship Management (CRM) in the Field of Hospitality Industry: A Comprehensive Study By Rahul Kumar Shukla

Abstract Customer relationship management (CRM) has burgeoning admiration and is becoming one of the best sought-after academic and practical topics in the field of hospitality. In fact, due to the aggressive environment, CRM is very important and has become a niche for strong performance. However, there is limited research that discovers the relationship between CRM dimensions and hospitality operation. Therefore this study is an attempt to furnish a value conceptual framework that explains the theoretical linkages existing between CRM dimensions and hotel performance. This study assists not only to elucidate…

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