AN EVALUATIVE STUDY OF INDIAN MEDICAL TOURISM WITH OTHER ASIAN COUNTRIES By Dr. Binoy T.A. and Naveen Kumar T.G.

Abstract

Medical tourism is an emerging trend in tourism received greater attention from the medical tourist. Medical tourism industry has witnessed a steady growth in the recent decades globally. As the number of health seeking population becomes more aware of wellness center and healthcare options and as quality healthcare rises as a priority in the minds of the majority ages, patients are bound to pursue cross border healthcare. A significant and increasingly upcoming segment of this multi-billion dollar medical and wellness tourism industry which has recorded remarkable growth in India from past few years. Several features such as cost-effective and advanced healthcare systems, availability of specialized and skilled healthcare professionals, and increasing popularity of traditional healing systems and alternative medicine, have all positioned India as a favourable destination for wellness and health care in the global scenario. However, India enjoys less than two percent share of the global wellness market which was not so significant when the medical resources are concern so this paper attempts to analyse the past and present medical tourism growth with major Asian countries like Thailand, Singapore and Malaysia etc. The comparisons of medical tourism growth rate of India and other Asian countries reveals that Indian medical tourism is remarkably increasing and it has succeeded to receive attention from the global medical tourists but it still behind growth rate of many Asian countries such as Thailand, Malaysia etc. This study is based on the secondary data collected from various reports and articles and analysis was made on every bit of secondary data to come in to conclusions. 

Keywords: Medical tourism, Wellness tourism, Cost effectiveness, Traditional healing systems

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