Youth and Consumer Behaviour- a study among the college students in thrissur district  By Manjima.M.V[1]

  Abstract Youth is considered as the asset of the nation. The future of our country is lies in the hands of the youth. Youth is a concept used to demarcate a particular stage in the life span development of an individual.  The period in a person’s life is considered formative in the creation of their identity. Beginning in 1900’s the most frequent reason given for attending college had changed to make a lot of money.  Out ranking reasons such as becoming an authority in a field or helping others…

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PREVALENCE AND DETERMINANTS OF DEPRESSION AMONG RURAL ELDERLY By Dr. S. Gunesekaran[1] and Dr. A. Thomas William[2]

Abstract The present study based on a sample of 900 elderly selected from the rural areas of three different districts of Tamil Nadu indicates a high prevalence of depression among elderly. The depression status of elderly is measured using Geriatric Depression Scale consisting of 30 items in which the respondents are asked to respond in reference to how they felt over the past one week. The results of the study show that more than half of the elderly (51 percent) aged 60 years and above are severely depressed 23.2 percent…

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IS SOCIAL NETWORKING SITES A CATALYST TO SOCIALIZATION? by Dr. Reni Francis[1]

  Abstract Social media plays a vital role in transforming the way people communicate with each other. In a world dominated by technology and many individuals possessing an innate need for continuous streams of information, social networking effectively fulfills the desire for both the ability to send and receive responses instantly. This study is an attempt to find the users of Social Networking Sites, the common Social Networking Sites used by people, the numbers of hours spend on these Social Networking Sites, the reasons for the use of Social Networking…

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A STUDY ON EMOTIONAL INTELLIGENCE BASED ON HEMISPHERIC SPECIALIZATION By Boban Eranimos[1]

Abstract Present study assessed   with hemisphere specialization, emotional intelligence was found to differ. The influence of hemisphere specialization on emotional intelligence is the central research issue in discussion .In the present investigation, higher emotional intelligence is found in individuals with ambidextrous hemisphere specialization than individuals with right or left hemisphere specialization. Descriptive survey method was used for the present study. This study also explored the impact of hemisphere specialization on emotional intelligence based on gender. The findings have been discussed in the light of available theoretical and empirical literature. Research…

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TREATMENT SEEKING BEHAVIOUR AMONG THE RURAL WIDOWS LIVING WITH HIV/AIDS By Alex Pandi[1], A. Thomas William[2], V. Davis Raja[3] and M. Ponnuchamy[4]

Abstract                 Health is a core value, which is cherished by the organised behaviour of human beings. It is one of the socio-cultural factors that determine the status of any individual. The stigma attached HIV infection has created panic among the persons living with HIV (PLHIV). This study analysed the socio-economic contour of the widows living with HIV to understand their condition and their treatment seeking behaviour with specific reference to adherence of antiretroviral therapy (ART). Descriptive design was employed to study the treatment seeking behaviour of the widows living…

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INCIDENTS OF SUICIDE AMONG YOUTH IN KERALA:  AN ANALYTICAL AND RETROSPECTIVE STUDY INTO PSYCHOSOCIAL DETERMINANTS AND CONSEQUENCES By Sudheer K.V[1] and Dr. A.Sethurama Subbiah[2]

Abstract Recently suicide among youth poses a conundrum to socio biologists. As a sociological research, the study endeavor to find the causes and solutions of this social problem. This retrospective study is based on data drawn from the District and State Crime Record bureaus and newspaper reports in Kerala, assesses various psychosocial correlates of youth suicide in Kerala since 2001. The study focuses mainly on the factors of age and gender. The data reveals the degree and reasons of youth suicide in Kerala over the last eight years. Key words:…

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SOCIAL DETERMINANTS CONTRIBUTING FOR PERSISTENT MANUAL SCAVENGING PRACTICES – A CASE STUDY  By Ponnuchamy[1], A. Thomas William[2], V. Davis Raja[3] and B. Alex Pandi[4]

Abstract Arunthathiyars are forced to engage in menial jobs such as scavenging works like removal of human excreta, removal of animal carcass, etc., mending of shoes, slippers, leathers, drums, etc, burning of deceased human bodies, playing bands for funerals and other practices. This study aimed at unveiling the types of manual scavenging practices the manual scavengers engaged on and to observe the social determinants that prevent them to relieve from such scavenging practices. Case study method was adopted by considering the Edayapottalpatti village in Srivilliputhur block in Virudhunagar district. Qualitative…

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SELF-ACCEPTANCE OF STREET CHILDREN By Dr. A. Kusuma[1] 

  Abstract The present study has been focused to assess the self-acceptance of street children and to study it according to their age, gender and education. Self- acceptance is accompanied by personal security and acceptance of others.  Seventy five street children (50 boys and 25 girls) of 10-19 years age group are selected purposively from Bus station, Railway station and Koneru katta areas of Tirupati, Chittoor (district), A.P. General Information about the subjects is gathered by an Interview Schedule developed by the Investigator. To assess self- acceptance, Kakkar Self- acceptance…

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SOCIO – ECONOMIC CONDITIONS OF PACHAMALAI TRIBES By Dr. R. Shankar[1] and S. Manimaran[2]

  Abstract                 The purpose of this paper is to examine the concept of socio-economic conditions of Pachamalai tribes. The tribal population is identified as the aboriginal inhabitants of our country. For centuries, they have been living a simple life based on the natural environment and have developed cultural patterns congenial to their physical and social environment. The economic, health, nutrition and medico-genetic problems of diverse tribal groups have been found to be unique and present a formidable challenge for which appropriate solutions have to be found out by planning…

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NUTRITIONAL WELL-BEING OF PERSONS WITH DEMENTIA-SOME GOOD PRACTICES IN DEMENTIA FAMILY CARE IN KERALA By Robin Jose[1] and Dr Mahajan P Mani[2]

Abstract                 Purpose: We conducted this study to explore the practical knowledge base identified and developed by families for caring persons with dementia which will have wider application in families, institutional settings, developing training modules and practice guidelines in the field of quality dementia care. Design and Methods: It is a qualitative study using case study design. The universe of this study is the whole families in Kottayam district of Kerala having persons with Dementia, who are cared in families itself. We employed purposive sampling and have selected six families…

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