MENTAL HEALTH: DEVELOPING HUMAN PERSONALITY INTO A HARMONIOUS ONE By M. Ravi Babu

Abstract Mental health is the balanced development of the individual’s personality and emotional attitudes which enable him to live harmoniously with his fellow men. Mental health is defined as a state of well-being in which every individual realizes his or her own potential, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to her or his community. In the daily life, one has to make adjustments with his social environment as well as with one’s own ideas and ideals.…

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IMPACT OF ADVERTISEMENT ON CONSUMERS BUYING BEHAVIOR By Pushpa Suryavanshi[1]

Abstract The purpose of the study aims to explore the role of advertisement on attitude s towards buying behaviour. Advertising is a growing business in India today. It has been gaining importance in its economy. Advertising is that activity by which visual or oral messages are addressed to the general public. It purposes is to inform or influence them in order to increase the sales of the advertisement. It is done with a view to sell the goods or services, offered by the advertisers. It is a process of informing,…

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